From the Razor Branding Blog

Tune in every Monday at 5:25pm to KPEL 96.5 for another exciting episode of Brand Buzz. Today's topic is the Branding Power of Collateral materials. A mainstay of direct marketing,...Read More

Effective Advertising Builds Brands

London Businessman, Thomas Smith, wrote a guide called Successful Advertising in 1885. His writings established the Theory of Frequency that is still applicable today. The first...Read More

4food's W(hole) Burger Builds Brand

4food is a quick service restaurant concept that is launching in New York in September. Sure, it's burgers. But with a twist. The biggest difference is the food. They are super focused...Read More

Latest News from Russo

Adam Chapman Joins The Russo Group

Lafayette, LA - (August 9, 2010) Jaci Russo , Sr. Partner of The Russo Group , is pleased to announce that Adam Chapman has been hired as a Brand Developer for The Russo Group. Adam has...Read More

Jaci Russo Named Rising Young Business Leader of the Year

Video Honoring Jaci Russo and The Russo Group as Rising Young Business Leader. Video talks about Jaci's background, the agency and her philosophies on business and the business...Read More

BRANDING? THERE'S AN APP FOR THAT

Lafayette, LA (January 19, 2010) The Russo Group announced today that it has developed an iPhone application, simply titled RUSSO, that is now available as a free download for all iPhones...Read More

The Russo Group on Facebook

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