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From the Razor Branding Blog
Brand Buzz: Branding with Collateral
Tune in every Monday at 5:25pm to KPEL 96.5 for another exciting episode of Brand Buzz. Today's topic is the Branding Power of Collateral materials. A mainstay of direct marketing,...
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Effective Advertising Builds Brands
London Businessman, Thomas Smith, wrote a guide called Successful Advertising in 1885. His writings established the Theory of Frequency that is still applicable today. The first...
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4food's W(hole) Burger Builds Brand
4food is a quick service restaurant concept that is launching in New York in September. Sure, it's burgers. But with a twist. The biggest difference is the food. They are super focused...
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Latest News from Russo
Adam Chapman Joins The Russo Group
Lafayette, LA - (August 9, 2010) Jaci Russo , Sr. Partner of The Russo Group , is pleased to announce that Adam Chapman has been hired as a Brand Developer for The Russo Group. Adam has...
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Jaci Russo Named Rising Young Business Leader of the Year
Video Honoring Jaci Russo and The Russo Group as Rising Young Business Leader. Video talks about Jaci's background, the agency and her philosophies on business and the business...
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BRANDING? THERE'S AN APP FOR THAT
Lafayette, LA (January 19, 2010) The Russo Group announced today that it has developed an iPhone application, simply titled RUSSO, that is now available as a free download for all iPhones...
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