Tune in to KPEL 96.5 at 5:15pm for Brand Buzz each Monday. This week we will be discussing the most important aspect of branding, getting to know your consumers. To learn more, download the free ebook, Know Your Consumers.
The fundamental core of branding is Focus – know who you are talking to so you will know what to say. Getting to know your audience starts by defining them – demographics.
In the ebook today, we cover the largest of the three groups that you will need to be aware of:
Wo are the Baby Boomers?
Baby Boomers and Technology
Baby Boomer Categories
Who is Generation X?
Generation X Characteristics
Generation X and Technology
Who are the Millennials?
Millennials and Technology
Marketing to Millennials
Once you have a broad understanding of the demographics of your target consumers, then you have to dig deeper. Just because two people share the same birth year or live in the same zip code, don't be fooled into thinking they have the same values or priorities.
That's where online behavioral monitoring and social media comes in. To dig deeper than just the basic demographics, you will need to really learn about who your consumers really are and what they care about.