Brand Buzz: Media Makes the Brand

Tune in to KPEL 96.5 at 5:10pm today for Brand Buzz.  Each week we discuss tools you use to build your brand.  Today we will discuss Media Management and using traditional, online and social media to connect with your consumers.  Download the ebook, Media Management in an Integrated World, to learn more.

As 4th quarter approaches, advertising becomes crucial for retailers that need the Holiday shopping season to make their sales goals.  Last year, social media factored heavily into the purchase process of holiday shoppers.

Are you prepared for the holiday season?  What about 2013?

As consumer habits continue to shift, where you place your message must shift as well.  Otherwise you end up talking to an empty room.

Tune in to Brand Buzz on KPEL 96.5 at 5:10pm today as we discuss how you can keep your media plans current with your consumers habits.  Be sure to download the ebook on Media Management to learn more.

 

Please be sure to subscribe to Razor Branding Blog for your daily tip on building your brand and like Brand Buzz on Facebook.

 

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Tagged as: brand buzz, branding, Jaci Russo, kpel 96.5, social media, strategy, the russo group