Tune in to Brand Buzz at 5:10pm on KPEL 96.5 every Monday. This week we are discussing QR codes and how they can help you get the attention of your consumers. Download the ebook on QR codes to learn more.
QR codes are a great tool to share information with consumers that you can’t usually share. When you have a lot of info but not a lot of space…use a QR code. When you want to share a video or form…use a QR code. When you need to share multiple offers…use a QR code. There are lots of times when QR codes come in handy.
There are some things you should avoid with QR codes. Putting a QR code on a billboard and expecting drivers to scan the code while driving is really bad idea.
There is a way to use QR codes to get attention and benefit your audience. Downtown Lafayette launched a campaign featuring great things to do downtown. To share each of these different items, they used QR codes. Click the image and you can download the guide to Do it Downtown. Traveling through Downtown Lafayette, there are QR codes that link directly to the download file. If you pick up one of the printed guides, you can use the QR code to see each of the 50 different deals.
Tune in to KPEL 96.5 at 5:10pm for Brand Buzz today to learn more about QR codes and how you can use them to improve your business and build your brand. When we talk about changing the conversation, it’s important to focus on engaging consumers. Having a message that will differentiate your company and compel your consumers to choose your business. QR codes can be a very helpful tool. Download the ebook and start using QR codes today.