Do your consumers love you so much that they are willing to permanently ink your logo on their body?
We all want our brand…
-to be successful
-to be noticeable
-to stand out
-to engage loyal fans
One of the most important things to some companies is gathering loyal tribe members and engaging them in your brand completely.
A brand’s personality is one way that consumers can connect with the brand. Let’s put it this way: a brand’s personality isn’t established by the manufacturers – it’s created by the consumer. For a brand to be associated with having a particular personality, it has to have a reputation. Brand personality refers to the consumers’ collective experiences with the brand.
Most brands aim for a friendship relationship with the consumer. They want to be thought of as trustworthy, understanding, and dependable. They want you to believe that they will be there for you and will be comfortable and respectful to your needs. If you buy into this thought process, then you have recognized the product’s personified attitude.
There are many brands out there that we can look to for inspiration:
-Nike
-Apple
-Starbucks
These brands have had such an impact on some consumers that they decide to take the word “brand” to heart. Take a look at the pictures below… need I say more?
By no means am I telling you to walk into the nearest tattoo parlor and ink up “golden arches” on your ankle. These pictures are a tad humorous and might catch you off guard, but they are real and so are the people. These consumers clearly have a strong connection to their favorite brand, so far as to getting tattoos of the brand on their body. This is a great (but yet extreme) example of brand loyalty as a result of a strong brand personality.
Although I don’t plan on undergoing pain for the Russo “circle R” on my bicep, wouldn’t it be cool to see your brand walking around on someone else? Free advertisement perhaps?
Happy Branding!
Elise Tauzin
{ 0 comments… add one now }