The old adage “Don’t mix business with pleasure” clearly does not seem to have much impact on Linkedin.com. Linkedin, a popular social networking site focused on creating and maintaining business contacts, is thriving and growing. In fact, every second a new user signs up on Linkedin. And the website isn’t new, either. Launched in May, 2003, Linkedin now reports having over 150 million registered users. That is a figure worth paying attention to.
As a professional, if your business is online it’s likely a good idea that you are online too, and this site may just be the way to do it. To start using Linkedin you must register and create a profile page. During registration, you input some common information about yourself and your company. Linkedin profiles are similar to a resume, but are much like regular social networking sites with a more business oriented focus. Once you’ve created a profile page, it is time to add contacts or ‘connections’. There are several ways to search for your colleagues as well, such as full name, email address and even by school class. From here, you can slowly expand your network through contacting new people, adding people who request you and recommendations from those already in your network.
While the site is effective for creating and cultivating professional relationships, its uses extend far beyond just personal social areas. Linkedin is also heavily used for information sharing, business to business marketing, job hunting and recruitment purposes as well.
With all of these benefits, some business professionals might complain about starting new networking. However, with the large amount of users, it’s very likely that someone you already know is currently using Linkedin. Head over to the site and search a few colleagues. You’ll even find The Russo Group. Download the Linkedin ebook to learn more.
Steven Wickenheiser
The Russo Group
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