Whether the razor branding™ process is carried from start to finish, or simply used in principle as a foundation for a project, this approach to thinking about the consumer and their brand choices, helps our team craft strategies and messages, that motivate consumer behavior.
With consumers more savvy and better armed with information today, we understand that it takes more than just a pretty picture and shelves full of awards to win the day. For us, creative without strategy is just art.
Here at Russo, the desired outcome for all marketing and advertising initiatives is to produce advocacy for your brand – and the only way an agency can do that, is to lead creative with insights and strategy in a way that produces markedly different results.
By changing the conversation, we are able to clearly define the promise within any given category. In doing so, consumers can easily understand how a particular product or service can enhance their lives.