Acadia Parish Tourism Commission: Collection of small towns along I-10 in Louisiana

Building a campaign around the lifestyle and the promise of slowing down to smell the jambalaya. This series of print ads and direct mail pieces highlighted the beauty of the area, the recipes of the food and the joie de vivre of the people.

Challenge: This prairie land along the Interstate 10 corridor in South Louisiana looks like the land that time forgot. Although beautiful and peaceful, very little hospitality business was being driven to the small towns in this area.

Insight: With a large number of TV vacationers traveling between New Orleans and Houston, would spend time in beautiful historic quaint towns that had a great RV park. In addition, larger, more well known area's, such as New Orleans, Lafayette and Shreveport garnered most of the attention from travel planners and tour companies, leaving this culture rich area uninvited to the party.

Solution: To draw attention to the area, an identity, tourism DVD kit and supporting collateral was produced that captured the tradition and simplicity of the area, with an open invitation to experience their way of life. Media kits and a direct mail campaign was also developed for travel planners throughout the country in order to educates them on why Acadia parish was a place that deserved their attention.

Result: Revealing the overlooked importance of such a unique area, Russo helped gain an entire region, the national identity it deserved. As a result, RV parks throughout the parish remain filled, with reservations booked 8 months out. Local business throughout the parish have also benefited from an increase in traffic throughout the year.