Challenge: CC’s market share was being challenged in all directions. Whether it was from corporate monoliths like Starbucks, or small independent coffee shops, coffee shops seemed to be everywhere, and all of them were saying the same thing.
Insight: With the “Mochasippi” Social Media campaign, the goal was to develop an engaging voice for CC’s brand that spoke to their audience where they lived – and their audience was living online.
Solution: The Mochasippi campaign utilized both radio and social media components (YouTube, Twitter and Facebook) in order to generate relationships between the consumer and the brand.
Result: After just three weeks, the traditional and social media campaigns provided a 25% spike over previous year sales. Moreover, CC’s began the process of establishing itself as not just a coffee house, but Louisiana’s Coffee House of choice.
Print & Collateral
CC’s Winter Wonderland - This video was shot late one night at one of the CC’s Community Coffee Houses in New Orleans after it had closed. It was developed for CC’s as a viral Christmas Card. Everyone in the video actually works at the store.