Challenge: Two hundred year old all girls Catholic school and 5 year old all boys Catholic school, part of the Sacred Heart global network, in a small town (pop. 6,000) were not gaining the consideration of parents in the nearby city of 280,000.
Insight: The current identity and website did not properly convey the Sacred Heart schools’ advantages over the competition – 200 year old history, single gender education, academic excellence and the schools association with the global Sacred Heart community.
Solution: Focus on building the brand through all communication touchpoints, making contact with more prospective families and leading them down the path from awareness to enrollment. After redesigning the entire corporate brand identity system – both schools as well as athletics and various programs – a new website was developed with a focus on search engine optimization and inbound marketing.
Result: Traffic on the website increased by 346% in the first year producing more tours than ever with prospective families and driving enrollment up both locally and internationally. In addition, the school was able to unify the individual boys and girls identities within the fabric of the Sacred heart brand.