ELISABETH ARNOLD
Vice President of Account Services

In the world of advertising and marketing, Elisabeth has won the respect of major medical centers, nonprofit organizations, national product lines, and leading advertising firms. She has worked in all levels of the medical/health care field, from rural hospitals to major medical centers, with private physicians, managed care/insurance, has developed innovative nurse recruitment tactics, and pioneered placement of new health care technologies for their parent companies including successful launches for Accuracy (robotic radiation) and Intuitive Surgical (robotic surgery). Her efforts have resulted in major increases in clients’ electronic advertising without budget variance, significant jumps in clients’ news coverage and public relations attention, and success in the challenging arena of re-branding.

Elisabeth got her start in advertising after graduating from the University of Southwestern Louisiana in Mass Communications and Advertising. She was hired to open a new advertising firm, AKA Advertising, as Vice President of Account Service. While there, she established lasting relationships with clients and vendors, implementing new business programs, developing administrative policy, forecasting sales, and ensuring client satisfaction.

Elisabeth went on to join the Graham Group as an Account Supervisor where she worked with some of the South’s biggest names in commerce, and refined her skills for implementing successful marketing strategies on a national scale. She then became the Senior Manager of University Relations for zUniversity, an innovative new initiative in education. Elisabeth took on the task of managing one of the six flagship properties in the network of 100+ university partners. Intrigued by this inside look, and by the thought of devoting her branding and marketing energies to a single entity, she accepted the position of Director of Community Relations for Lafayette General Medical Center in 2001.

Under Elisabeth’s direction, Lafayette General began an aggressive new branding campaign to increase patient visits, support hospital growth goals, and place the medical center in a more centralized spotlight among Southern hospitals. The campaign was successful, receiving national accolades for its marketing and media components. Eventually, Elisabeth felt the tug to broaden her branding and marketing work by joining the ranks of a full service agency again.