In today's world, the term branding is not only overused, but abused, by ad agencies, design shops and marketing firms alike. At Russo, we believe in changing the conversation. The following are just a few of our core competencies:
• Uncovering what our clients are best at (their unique selling proposition) while helping to define their "promise"
• Identifying and understanding your audience
• Developing brand messages that resonate with your target audience on an emotional level
• Digging deep into corporate modalities, processes and philosophies in order to develop branded touchpoints
• Using creative strategy to develop the most cost effective vehicles/delivery systems that produce the highest rate of return