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Challenge: Develop a complete branding solution for established and rapidly growing oilfield service company.
Strategy: HCI, formerly operating as Hub City Industries, needed to redefine their brand to better resemble the company they had become. This was essential for both future growth and to attract quality personnel. To accomplish this, Russo set out to create a new identity for HCI, along with an updated paper system, collateral materials, vehicle graphics, multi-media DVD, and website. Once developed, trade ads were created and published along with nationwide press releases.
Results: HCI’s new look was introduced at the 2007 Louisiana Gulf Coast Oil Exposition Trade Show. Exposure at this show, in addition to the media support leading up to the expo, enabled HCI the opportunity to establish themselves to industry leaders from around the world. Russo continues to work with HCI as their reputation as a premier service provider spreads throughout the industry.
(See samples from the
HCI Branding Campaign)
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