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Challenge: Develop a brand to help inspire people to give back to those who have given so much.
Strategy: Louisiana Honor
Air was founded for one purpose - to send veterans of WWII to Washington
D.C. to view the memorial built in their honor, free of charge. In order
to raise money to do this, LHA needed a messaging system and identity that
would inspire people to give. After a complete brand overhaul, Russo went
on to develop a series of POP and collateral materials as well as a merchandising
plan and direct mail campaign.
Results: After partnering with Russo, Louisiana Honor Air has funded over 8 flights with more planned for the coming year. In addition to the goal of funding these trips, LHA has also brought a renewed interest in remembering and honoring the heroes who gave so much to protect our freedom.
(See samples from the Louisiana Honor Air Campaign)
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