"The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform." – Howard Gossage  
 

MEDIA MANAGEMENT

After reviewing HUT, Share, Rating, and Cume Audience data in TV and radio, circulation/exposure data in print, and outdoor media, we submit a detailed report including: media selection, costs and ratings, as well as a complete schedule of insertions and deadlines for the entire year. We do more than call the magazine sales representatives to ask about prices. At our clients' request, we create Strategic Media Plans that outline exactly how you can get the most reach, and the maximum responses.

These media plans can strategize short term objectives, long term campaigns, or a combination of both.

• Pre-Buy Analysis / Media Planning

• Media Placement

• Schedule Maintenance


The Russo Group -  Branding and Integrated Marketing

The 5 R's

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You

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Us

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Capabilities

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RESULTS

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The Word

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Knowledge

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The Revolution

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Contact