Lafayette, LA – (January 3, 2011) The Russo Group, a branding/communications agency based in Lafayette, Louisiana, announced today a strategic alliance with The Greystone Project of New York. Greystone is a fully integrated marketing and communications firm weighted heavily to media relations and brand communications, and will serve as the public relations arm of The Russo Group. The Alliance creates New York office for Russo and significantly expands the agency’s public relations capabilities
Jeff Johnston, CEO and founder of Greystone, will assume the role of EVP/Senior Brand Strategist at The Russo Group and will join Russo in their Lafayette headquarters.
“I am thrilled to become a part of The Russo Group,” said Johnston. “From the moment I met Jaci Russo it was clear that our aggressive pro-client philosophies were in sync and our combined backgrounds could do much for our clients and our own mutual growth. And, coming home to my native Louisiana has been a long time goal!”
For over 25 years, Jeff has led award-winning account and creative teams that have guided clients through some of the most competitive markets in the world. Having spent much of his career in the metro New York brand wars, he gained a reputation as a market innovator and has long been a proponent and adopter of integrated marketing.
His client experience includes Sylvania, Siemens, Royal Olympic Cruise Lines, Mirage Resorts, The Culinary Institute of America, Disney, CeeLite, Symmons, British Telecom, the World Forum on Democracy, and the New York Jets. Under his watch his clients have been on the covers of TIME, Newsweek, USA Today, the Wall Street Journal and dozens of other trade and consumer titles as well as frequent guests on network news appearances.
Jaci Russo, CEO of The Russo Group, said, “We are thrilled to be working with Jeff and the team at Greystone. Their public relations capabilities and media contacts fit well with our branding experience and having a New York office gives us a deeper national presence as well as close proximity to the world’s media on behalf of our clients.”
About The Russo Group: The Russo Group is a high-value, high-energy strategic branding and communications firm headquartered in Louisiana with an affiliate office in New York. Their proprietary Razor Branding™ process delivers fresh, exciting marketing programs for a diverse clientele of B2B and B2C regional and national accounts. The Russo methodology develops branding initiatives that effectively “changes” the brand conversation, forming emotional connections between end users and the brand. Russo capitalizes on this process to effectively motivate consumer behavior, build brand awareness and promote brand loyalty and advocacy. The Russo Group builds brands that change the conversation.