Lafayette, LA - (July 26, 2011) - RUSSO announced today that it will be presenting "Build Your Brand with Social Media" on Friday, August 5th, at the LITE center, co-sponsored by Townsquare Media.
As Jaci Russo explains, "We've traveled throughout the South teaching these classes to clients and this is the first time we've opened it up to the public. We are so excited to help businesses make the transition to using these powerful tools to help themselves grow."
This class will cover all of the important elements of Branding:
- What is your Brand?
- Why is it important?
- How do you develop brand advocates?
- How do you build loyalty so price doesn't matter?
In addition, the class will focus on the most popular social media tools for business:
- Facebook
- Twitter
- YouTube
- Blog
- Flickr
- Yelp
- Foursquare
As well as the tips and tools to be successful with Social Media:
- Create shareable engaging content
- Use Social Media for Search Engine Optimization
- Build a network of followers
- Turn followers into customers
- Save time and be more effective
Each attendee will receive a comprehensive workbook that will provide additional tips, tools, suggestions with screenshots and an easy to follow 'how to' section for extra study.
With so much information, it might be easy to miss something and then when the attendees get back to the office they won't be able to put these great tools into action. So, RUSSO is also providing 30 days of consultation after the class to answer any questions that attendees might have.
How to Build Your Brand With Social Media is perfect for business people who want to use social media to build their business but aren't sure how. Register today.
Lafayette, LA - (May 18, 2011) RUSSO announced today that it has expanded operations into the Dallas market. Joining RUSSO in Dallas will be two new members of the team, Tom Marcantel and Gordon Law.
Jaci Russo, Sr. Partner, explains, “We are thrilled to be expanding into Dallas and to have the opportunity to work with two seasoned veterans. The knowledge and experience that Tom and Gordon bring to our team is extraordinary. This will help us continue to serve our regional and national clients even better.”
Most recently, Tom Marcantel served as Sr. Creative at Large/Brand Strategist with the Little Rock-based CJRW. Prior to joining CJRW, Tom was a partner in the Dallas-based Marcantel Crouch LeBlanc (MCL), specializing in brand development and brand strategy and Vice President Creative Director for Hadeler Sullivan & Law (Marc USA), leading the creative development for such accounts as Tony Roma’s, Bennigan’s Grill & Tavern, Mr. Rooter Plumbing and Blue Cross Blue Shield.
Tom’s insight has helped him win numerous national awards, including recognition from Communication Arts Magazine, NY Art Directors Annual, Print Magazine - Regional Design Annual, American Corporate Identity Annual, DSVC Show and the New York Festivals. He is a member of the AIGA, Dallas Society of Visual Communications and the Dallas Producers Association.
Prior to starting the Dallas office of the Russo Group as Sr. Brand Developer, Gordon Law ran his own consultancy where he worked with clients and agencies, providing senior-level strategic planning and account management services on the brand and media sides of the business. Previously Gordon was Vice President of Media & Strategic Planning at Slingshot, and was Partner/Client Services Director at Numantra where he led all account service and media functions as well as client strategy.
Co-founding Numantra, Gordon served as General Manager of Bozell Kamstra/Austin, part of the Bozell Group of agencies that specialized in technology and business-to-business. Gordon joined Bozell Kamstra following a six-year stint at Hadeler Sullivan & Law (HS&L), named by Adweek magazine as “the fastest growing agency in the Southwest two years in a row”. While at HS&L, Gordon published a book titled “How To Be A Hero”, a treatise on an innovative approach to media planning and buying.
Gordon also served as Senior Vice President/Director of Client Services at Keller Crescent Company where for almost nine years he led client services. Gordon has also worked for Backer Spielvogel and Grey Advertising and on the client side at Pizza Inn after beginning his advertising journey at Moroch & Associates.
Throughout Gordon’s 30-plus year career he has been fortunate to work with clients such as McDonald’s, Fujitsu, Blue Cross Blue Shield, Taco Bell, Sprint, Mr. Rooter, McAfee, Chuck E. Cheese’s, American Heart Association, Overhead Door, Greyhound, Subway, Neiman Marcus and Suzuki Motorcycles among numerous others.
About RUSSO: RUSSO is a branding agency that focuses on changing the conversation to build an emotional connection with consumers. Headquartered in Lafayette, Louisiana, the firm was co-founded by a brand strategist and a creative director and is staffed by boomerangers who grew up in Louisiana, worked in larger markets (New York, Los Angeles, Seattle, Dallas and Chicago) and returned home providing a unique insight into consumers on a local and national level. The firm utilizes a hybrid of communication services including traditional, online, social, digital and public relations to build brands for their clients.
GOV. JINDAL, KENNEDY RICE DRYERS ANNOUNCE NEW RICE MILL IN MER ROUGE
Expansion to result in 22 new direct jobs and represent $10 million capital investment
Today, Gov. Bobby Jindal joined Kennedy Rice Dryers Founder and President Elton Kennedy, U.S. Rep. Rodney Alexander and Louisiana Department of Agriculture and Forestry Commissioner Mike Strain to announce Kennedy Rice Mill, a subsidiary of Kennedy Rice Dryers, will establish a new rice mill in Mer Rouge.
This project will create 22 new direct jobs and represent a capital investment of $10 million. The mill will run two shifts, but could add a third shift, which would increase the job count to roughly 30 new direct jobs. Construction on the mill will begin and end during calendar year 2011, and Kennedy Rice Dryers estimates there will be 50 construction jobs created with the project. Louisiana Economic Development estimates the 22 new direct jobs will result in 85 new indirect jobs and will generate approximately $3.5 million in new, state tax revenue and nearly $1.2 million in new, local tax revenue over the next 10 years.
Once complete, the new mill will be one of the few new rice mills built in the region over the last quarter century, and will be the only rice mill from Southern Arkansas to I-10. As a result, farmers in North Louisiana will have a new market for their rice with more favorable freight rates. The new mill is also expected to process 30 percent to 40 percent of the Northeast Louisiana rice crop, and approximately 95 percent of Kennedy Rice Mill's sales will ship to out-of-state destinations.
Read more about the new Kennedy Rice Dryers' mill.
Louisiana Economic Development Update Feb. 22, 2011
Lafayette, LA - (January 3, 2011) The Russo Group, a branding/communications agency based in Lafayette, Louisiana, announced today a strategic alliance with The Greystone Project of New York. Greystone is a fully integrated marketing and communications firm weighted heavily to media relations and brand communications, and will serve as the public relations arm of The Russo Group. The Alliance creates New York office for Russo and significantly expands the agency’s public relations capabilities
Jeff Johnston, CEO and founder of Greystone, will assume the role of EVP/Senior Brand Strategist at The Russo Group and will join Russo in their Lafayette headquarters.
“I am thrilled to become a part of The Russo Group,” said Johnston. “From the moment I met Jaci Russo it was clear that our aggressive pro-client philosophies were in sync and our combined backgrounds could do much for our clients and our own mutual growth. And, coming home to my native Louisiana has been a long time goal!”
For over 25 years, Jeff has led award-winning account and creative teams that have guided clients through some of the most competitive markets in the world. Having spent much of his career in the metro New York brand wars, he gained a reputation as a market innovator and has long been a proponent and adopter of integrated marketing.
His client experience includes Sylvania, Siemens, Royal Olympic Cruise Lines, Mirage Resorts, The Culinary Institute of America, Disney, CeeLite, Symmons, British Telecom, the World Forum on Democracy, and the New York Jets. Under his watch his clients have been on the covers of TIME, Newsweek, USA Today, the Wall Street Journal and dozens of other trade and consumer titles as well as frequent guests on network news appearances.
Jaci Russo, CEO of The Russo Group, said, “We are thrilled to be working with Jeff and the team at Greystone. Their public relations capabilities and media contacts fit well with our branding experience and having a New York office gives us a deeper national presence as well as close proximity to the world’s media on behalf of our clients.”
About The Russo Group: The Russo Group is a high-value, high-energy strategic branding and communications firm headquartered in Louisiana with an affiliate office in New York. Their proprietary Razor Branding™ process delivers fresh, exciting marketing programs for a diverse clientele of B2B and B2C regional and national accounts. The Russo methodology develops branding initiatives that effectively “changes” the brand conversation, forming emotional connections between end users and the brand. Russo capitalizes on this process to effectively motivate consumer behavior, build brand awareness and promote brand loyalty and advocacy. The Russo Group builds brands that change the conversation.
Chicago, IL - (October 18, 2010) The Chicago Sun Times, as part of the Sun Times News Group, featured a post from Russo's Razor Branding Blog, entitled What Is Branding?, in the online edition of their publication.
Razor Branding Blog's post, What Is Branding?, is a part of the Brand Buzz series. Each Monday, the post correlates with the Brand Buzz radio show that is featured on KPEL 96.5 at 5:25pm CST and an ebook that is available for download from The Russo Group.
As it is explained on the site, www.RazorBrandingBlog.com, the Blog is dedicated to the promise behind the brand with tips, knowledge, opinions and insight as seen through the eyes of The Russo Group.
The Russo Group is a strategic branding agency. Russo believes in changing the conversation to form an emotional connection that will motivate consumer behavior.
For Immediate Release
Contact: Jaci Russo Russo, jaci@therussogroup.com (337)769-1530
Lafayette, LA - (August 9, 2010) Jaci Russo, Sr. Partner of The Russo Group, is pleased to announce that Adam Chapman has been hired as a Brand Developer for The Russo Group. Adam has a strong background in media sales and marketing experience in the Lafayette market and is a graduate of Louisiana State University with a degree in Marketing.
"Adam joined Russo after working in the print publication industry, helping his clients build strong relationships with their consumers. He is a welcomed addition to our growing team," said Jaci Russo. "Although he has a strong background and family history in the newspaper industry, Adam's grasp of new technologies and the ever changing habits of the consumer makes him a strong asset for the agency."
As a Brand Developer, Adam works closely with clients and each area of the agency to ensure the communication channels always remain open. Adam keeps projects moving and on target through each step of the branding process. You can learn more about Adam on his bio page or he can be reached by phone (337.769.1530 x 244) or by email (adam@therussogroup.com) with any questions you may have about how to improve your brand.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
Video Honoring Jaci Russo and The Russo Group as Rising Young Business Leader. Video talks about Jaci's background, the agency and her philosophies on business and the business of branding.
Lafayette, LA – (January 19, 2010)
The Russo Group announced today that it has developed an iPhone application, simply titled RUSSO, that is now available as a free download for all iPhones from the Apple Itunes store. The app, one of the first launched by a branding agency, provides valuable marketing and advertising information with a focus on branding. The RUSSO iPhone app can be downloaded by going to the app store from an iPhone and searching Russo.
As Senior Partner, Jaci Russo, explains, "We believe that it is our duty to provide knowledge and insight to our clients. We do this through a variety of ways - whether it is through our blog, www.RazorBrandingBlog.com or our radio show Brand Buzz on KPEL FM 105.1, the weekly ebook series that we publish and now through the RUSSO iPhone app. This is just another way we can help our clients get ahead in their business."
The Russo Group is a strategic branding agency headquartered in Downtown Lafayette. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Lafayette, LA – (September 9, 2009) By working smarter and working harder, entrepreneurs and small to mid-sized businesses are providing the innovation that is turning the economy around and serving as the catalyst to get the markets moving again. The Russo Group has joined the effort with a $1Million Brand Aid campaign.
The Russo Group, a strategic branding agency, has allocated $1Million in branding services for qualifying companies, enabling businesses to better market their products and services while seizing the opportunity to advertise more during this downturn. In doing so, they will not only capture a larger market share, but also position themselves for accelerated growth as the economy begins to right itself.
As Senior Partner, Jaci Russo, explains, "We are very grateful to be working with 14 new clients since the beginning of the year, and we wanted to find a way to pay forward some of our good fortune. Brand Aid is Russo's chance to help other businesses increase their profit, stretch their marketing dollar and create new jobs - which in the end benefits us all."
Interested companies should fill out the online application at www.therussogroup.com/brandaid.pdf. Five companies will be chosen and each will have their branding efforts funded with a 50% match up to $200,000 per recipient.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Baton Rouge, LA – (August 10, 2009) CC’s Community Coffee House hired The Russo Group to launch a summer Mochasippi campaign. In order to change the conversation, Russo brought the drinks to life and created a campaign with the concept of a dating scenario. The Mochasippi drinks are “acting out” their story lines on radio and online through Twitter and Facebook, as well as their own Youtube Channel. You can find them as follows:
Mochasippi
Tall, dark and delicious. A ladies man to be sure. Confident and proud, and absolutely positive that he is the best thing since sliced bread.
Mochasippi Facebook Page and Mochasippi Twitter Page
Strawberry Shortcake Mochasippi
A southern, “girl next door” kind of Mochasippi that doesn’t mind making the first move.
Strawberry Mochasippi Facebook Page and Strawberry Mochasippi Twitter Page
Turtle Mochasippi
This guy is a lot like the Original Mochasippi, but even more proud of how amazing he is - and he’s not afraid of telling you just that.
Turtle Mochasippi Facebook Page and Turtle Mochasippi Twitter Page
Cara Mel Mochasippi
Caramel has a bit of an attitude, as she feels she doesn’t get the same amount of attention as the other Mochasippi’s.
Caramel Mochasippi Facebook Page and Caramel Mochasippi Twitter Page
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530