Lafayette, LA - (August 9, 2010) Jaci Russo, Sr. Partner of The Russo Group, is pleased to announce that Adam Chapman has been hired as a Brand Developer for The Russo Group. Adam has a strong background in media sales and marketing experience in the Lafayette market and is a graduate of Louisiana State University with a degree in Marketing.
"Adam joined Russo after working in the print publication industry, helping his clients build strong relationships with their consumers. He is a welcomed addition to our growing team," said Jaci Russo. "Although he has a strong background and family history in the newspaper industry, Adam's grasp of new technologies and the ever changing habits of the consumer makes him a strong asset for the agency."
As a Brand Developer, Adam works closely with clients and each area of the agency to ensure the communication channels always remain open. Adam keeps projects moving and on target through each step of the branding process. You can learn more about Adam on his bio page or he can be reached by phone (337.769.1530 x 244) or by email (adam@therussogroup.com) with any questions you may have about how to improve your brand.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
Video Honoring Jaci Russo and The Russo Group as Rising Young Business Leader. Video talks about Jaci's background, the agency and her philosophies on business and the business of branding.
Lafayette, LA – (January 19, 2010)
The Russo Group announced today that it has developed an iPhone application, simply titled RUSSO, that is now available as a free download for all iPhones from the Apple Itunes store. The app, one of the first launched by a branding agency, provides valuable marketing and advertising information with a focus on branding. The RUSSO iPhone app can be downloaded by going to the app store from an iPhone and searching Russo.
As Senior Partner, Jaci Russo, explains, "We believe that it is our duty to provide knowledge and insight to our clients. We do this through a variety of ways - whether it is through our blog, www.RazorBrandingBlog.com or our radio show Brand Buzz on KPEL FM 105.1, the weekly ebook series that we publish and now through the RUSSO iPhone app. This is just another way we can help our clients get ahead in their business."
The Russo Group is a strategic branding agency headquartered in Downtown Lafayette. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Lafayette, LA – (September 9, 2009) By working smarter and working harder, entrepreneurs and small to mid-sized businesses are providing the innovation that is turning the economy around and serving as the catalyst to get the markets moving again. The Russo Group has joined the effort with a $1Million Brand Aid campaign.
The Russo Group, a strategic branding agency, has allocated $1Million in branding services for qualifying companies, enabling businesses to better market their products and services while seizing the opportunity to advertise more during this downturn. In doing so, they will not only capture a larger market share, but also position themselves for accelerated growth as the economy begins to right itself.
As Senior Partner, Jaci Russo, explains, "We are very grateful to be working with 14 new clients since the beginning of the year, and we wanted to find a way to pay forward some of our good fortune. Brand Aid is Russo's chance to help other businesses increase their profit, stretch their marketing dollar and create new jobs - which in the end benefits us all."
Interested companies should fill out the online application at www.therussogroup.com/brandaid.pdf. Five companies will be chosen and each will have their branding efforts funded with a 50% match up to $200,000 per recipient.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Baton Rouge, LA – (August 10, 2009) CC’s Community Coffee House hired The Russo Group to launch a summer Mochasippi campaign. In order to change the conversation, Russo brought the drinks to life and created a campaign with the concept of a dating scenario. The Mochasippi drinks are “acting out” their story lines on radio and online through Twitter and Facebook, as well as their own Youtube Channel. You can find them as follows:
Mochasippi
Tall, dark and delicious. A ladies man to be sure. Confident and proud, and absolutely positive that he is the best thing since sliced bread.
Mochasippi Facebook Page and Mochasippi Twitter Page
Strawberry Shortcake Mochasippi
A southern, “girl next door” kind of Mochasippi that doesn’t mind making the first move.
Strawberry Mochasippi Facebook Page and Strawberry Mochasippi Twitter Page
Turtle Mochasippi
This guy is a lot like the Original Mochasippi, but even more proud of how amazing he is - and he’s not afraid of telling you just that.
Turtle Mochasippi Facebook Page and Turtle Mochasippi Twitter Page
Cara Mel Mochasippi
Caramel has a bit of an attitude, as she feels she doesn’t get the same amount of attention as the other Mochasippi’s.
Caramel Mochasippi Facebook Page and Caramel Mochasippi Twitter Page
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Lafayette, LA – (August 13, 2009) The Community Foundation of Acadiana, with a grant by the Stuller Family Foundation is presenting a workshop series for non profit organizations in Acadiana led by Jaci Russo of The Russo Group .
Through this series, the CFA says that non profit organizations will learn how to make the most of this powerful, global conversation by working with social media practitioner Jaci Russo in four intensive, 2 hour, hands-on classes. Each builds upon the previous one to help the groups create a complete, actionable social media strategy that will measurably boost their ROI.
This course will teach the organizations about the approaches to monitoring and engaging their advocates through social media with a multiple discipline approach. Learn how to engage their donors and glean valuable knowledge of how consumers are interacting with their brand and category. Social media is not a question of “if”, but rather of ”when“ to get involved.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Natchez, MS – (July 22, 2009) The Bed and Breakfast State Associations of Mississippi and Louisiana tapped Jaci Russo of The Russo Group to deliver a presentation on branding and social media at their annual conference. The theme for the 2009 conference is "Revel In The Past...And Look To The Future".
As Jaci Russo explains, "The presentation on branding and social media is most definitely a look toward the future. Social Media is integral to the success of any company involved in the hospitality industry."
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Seattle, WA – (July 21, 2009) Pelago, makers of Whrrl, has recognized The Russo Group on its blog, Brand Buzz: The Russo Group Shows Some Serious Whrrl Love. Pelago acknowledged Russo for utilizing its product Whrrl which is an online collaboration tool.
The Russo Group was first introduced to Whrrl by Justin Bacque and utilized it to share the story of Festival International de Louisiane in April 2009. Russo documented the experience of utilizing Whrrl and Festival in the Razor Branding Blog post, Whrrling From Festival International.
As Candy Domengeaux explains, "We had a blast with Whrrl at Festival. With 350,000 people, 5 stages and an event that spans the entire landscape of Downtown Lafayette, whrrl was the best way to keep up with everyone. It was great to use Whrrl see where everyone was and find out what was going on there."
Utilizing the Whrrl app, coupled with GPS on smart phones, Festival-goers were able to join the story and contribute images and commentary from their individual unique vantage point. Sharing the story through Facebook and Twitter enabled people who weren't at the Festival to still be a part of the event.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
click below to see more:
New Orleans, LA – (July 19, 2009) Dr. Timothy P. Ryan, Chancellor of The University of New Orleans, recognized three members of the Council For a Better Louisiana's Leadership Louisiana Class of 2009.
The LeLa members, Dr. Gerd Wuestemann of the Acadiana Center for the Arts, Julie Baxter of the Rhorer Law Firm and Jaci Russo of The Russo Group were each presented with gifts of appreciation from the Chancellor for their work to keep the Louisiana Legislature from cutting $215 Million from the higher ed budget.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
Baton Rouge, LA – (June 30, 2009) Kleinpeter Farms Dairy has chosen The Russo Group for branding work in local markets.
With the launch of the Kleinpter Kids movement, local elementary aged kids are recognized for excellence in academics, activists, arts and athletics. The first four Kleinpeter Kids from the Acadiana area are:
Michael Tonore - Academics
Desiree Robinson - Activists
Miller Ezell - Athletics
Emma Falgout - Arts
You can find out more about the campaign on Facebook, YouTube, and the Kleinpeter Kids micro-site.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530