RUSSO LAUNCHES CC'S MOCHASIPPI CAMPAIGN
Baton Rouge, LA – (August 10, 2009) CC’s Community Coffee House hired The Russo Group to launch a summer Mochasippi campaign. In order to change the conversation, Russo brought the drinks to life and created a campaign with the concept of a dating scenario. The Mochasippi drinks are “acting out” their story lines on radio and online through Twitter and Facebook, as well as their own Youtube Channel. You can find them as follows:
Mochasippi
Tall, dark and delicious. A ladies man to be sure. Confident and proud, and absolutely positive that he is the best thing since sliced bread.
Mochasippi Facebook Page and Mochasippi Twitter Page
Strawberry Shortcake Mochasippi
A southern, “girl next door” kind of Mochasippi that doesn’t mind making the first move.
Strawberry Mochasippi Facebook Page and Strawberry Mochasippi Twitter Page
Turtle Mochasippi
This guy is a lot like the Original Mochasippi, but even more proud of how amazing he is - and he’s not afraid of telling you just that.
Turtle Mochasippi Facebook Page and Turtle Mochasippi Twitter Page
Cara Mel Mochasippi
Caramel has a bit of an attitude, as she feels she doesn’t get the same amount of attention as the other Mochasippi’s.
Caramel Mochasippi Facebook Page and Caramel Mochasippi Twitter Page
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo,
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
, (337)769-1530
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