RUSSO RECOGNIZED BY PELAGO, MAKERS OF WHRRL
Seattle, WA – (July 21, 2009) Pelago, makers of Whrrl, has recognized The Russo Group on its blog, Brand Buzz: The Russo Group Shows Some Serious Whrrl Love. Pelago acknowledged Russo for utilizing its product Whrrl which is an online collaboration tool.
The Russo Group was first introduced to Whrrl by Justin Bacque and utilized it to share the story of Festival International de Louisiane in April 2009. Russo documented the experience of utilizing Whrrl and Festival in the Razor Branding Blog post, Whrrling From Festival International.
As Candy Domengeaux explains, "We had a blast with Whrrl at Festival. With 350,000 people, 5 stages and an event that spans the entire landscape of Downtown Lafayette, whrrl was the best way to keep up with everyone. It was great to use Whrrl see where everyone was and find out what was going on there."
Utilizing the Whrrl app, coupled with GPS on smart phones, Festival-goers were able to join the story and contribute images and commentary from their individual unique vantage point. Sharing the story through Facebook and Twitter enabled people who weren't at the Festival to still be a part of the event.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530
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