RUSSO HELPS BRING BEAUSOLEIL TO LIGHT
Lafayette, LA – (April 6, 2009) Lafayette Public Trust and Finance Authority (LPTFA) hired The Russo Group to create awareness for the BeauSoleil Louisiana Solar Home and build community pride in this project and what the team has accomplished. Beginning in the fall of 2007, students from the University of Louisiana at Lafayette began working on conceptual designs and applications for the BeauSoleil Louisiana Solar Home. BeauSoleil, which means “Beautiful Sun” in French, or "Sunshine" in Cajun French, proved to be an ideal choice for their team and project as they worked to design a culturally relevant, technological hybrid – that advances the traditional homebuilding in the region.
"It's been a pleasure and an adventure partnering with the students and professors from UL's BeauSoleil Louisiana Solar Home." explains Stacey Boudreaux Grow. "From the roots of our culture being represented to their mission of educating about the importance of renewable energy, the entire Team has successfully built a home that represents our culture's history and our ability to work and play hard. This group, who will soon be representing our university, city and state at the International Solar Decathlon in Washington D.C., have inspired me and made me so proud - as a former UL student, a citizen and a parent of the next generation."
Their journey will culminate in October, as the team travels to Washington D.C. for the 2009 U.S. Department of Energy Solar Decathlon competition. The Solar Decathlon is a worldwide competition in which 20 colleges and universities are chosen to design, build, and operate the most attractive and energy-efficient solar-powered home. Once the project is completed in Lafayette, the home will be partially disassembled and transported to D.C., where it will be re-built on the Washington Mall along with the other competitor’s projects. The team will then operate the home for the duration of the judging between October 7 and 18. The ten competitions of the Solar Decathlon test day to day life in the home.
The Russo Group is a strategic branding agency. Russo believes in the promise behind the brand and that changing the conversation motivates consumer behavior.
For Immediate Release
Contact: Jaci Russo, jaci@therussogroup.com, (337)769-1530