Chicago Loves Brand Buzz

Chicago, IL - (October 18, 2010) The Chicago Sun Times, as part of the Sun Times News Group, featured a post from Russo's Razor Branding Blog, entitled What Is Branding?, in the online edition of their publication.
Razor Branding Blog's post, What Is Branding?, is a part of the Brand Buzz series. Each Monday, the post correlates with the Brand Buzz radio show that is featured on KPEL 96.5 at 5:25pm CST and an ebook that is available for download from The Russo Group.
As it is explained on the site, www.RazorBrandingBlog.com, the Blog is dedicated to the promise behind the brand with tips, knowledge, opinions and insight as seen through the eyes of The Russo Group.
The Russo Group is a strategic branding agency. Russo believes in changing the conversation to form an emotional connection that will motivate consumer behavior.
For Immediate Release
Contact: Jaci Russo Russo, jaci@therussogroup.com (337)769-1530