RAZOR BRANDING™ develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer.
Developing these connections relies heavily on understanding the psychographics of consumer behavior and not just demographic profiles that rarely tell the whole story.
Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location or category.
RAZOR BRANDING™ works towards three primary goals at all times: Focus, Connection and Harmony.
FOCUS defines that one differentiating and powerfully compelling quality that makes brands razor sharp.
CONNECTION establishes the “voice” or message of the brand, making it the preferred choice over the competition.
And HARMONY works to identify and then develop a series of branded touchpoints that establish trust between a brand and the consumer.