Brand Buzz: Eating Brands [Not Bran]

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In case you missed Brand Buzz with Jaci Russo on KPEL 96.5 this morning at 7:40AM, here’s what we covered: If I asked you to list some of your favorite locally owned companies here in Lafayette, there’s a pretty good chance a few of those are going to be restaurants. Am I right? Obviously, eating [...]

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In case you missed Brand Buzz with Jaci Russo on KPEL 96.5 this morning at 7:40AM, here’s what we covered: So last Friday we posted a blog that [very candidly] expressed our thoughts on the new World Trade Center logo. Click here for context. Look, sometimes we get a little riled up about silly branding decisions and [...]

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You guys. Have you seen the new World Trade Center logo? Well it’s right here so take it all in: Like. What? I Mean… Huh? In fact, that’s what the logo looks like: a big HUH? It’s clearly a work of space and negative and I guess it’s supposed to be intentionally open for interpretation [...]

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Brand Buzz: Keeping Up With The Chipotles

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In case you missed Brand Buzz with Jaci Russo on KPEL 96.5 this morning at 7:40AM, here’s what we covered: Due to a significant decline in sales, and a continued damaging reputation as a purveyor of unhealthy eating options, McDonald’s announced this week it will spend the next 18 months undergoing a rebrand to combat [...]

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Brand Buzz: Is It A Logo? Or A Symbol?!

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 We often have clients who ask us to explain the differences between a logo and a symbol [or a font & typeface, or a tagline & slogan], so when we saw this recent article on FastCompany.com, we felt compared to share it so that we could spread the knowledge. Pentagram’s Michael Bierut and Ammunition Group’s [...]

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Brand Buzz: Quality, Not Quantity

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In case you missed Brand Buzz with Jaci Russo on  KPEL 96.5 this morning at 7:40AM, here’s what we covered: One of the most efficient brands on social media is Xerox. Their team operates like a newsroom: following trends and conversations, quickly engaging, and being topical. But they only say the things their audience wants [...]

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Brand Buzz: Entrepreneurial Brands

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing the importance of being entrepreneurial. Here’s the big picture: The bigger a small start-up gets, the easier it is for it to behave like a big company. It’s only natural, right? Over time, the wild hours, [...]

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Brand Buzz: Stop! You’ve Gone Too Far!

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Some ads will do anything to get your attention. You’re watching a commercial on your couch and then you see something that makes you think to yourself, Um. What? Perfect examples: the most recent Skittles and Old Spice campaigns, respectively. You sit up and cock your head and try to decide if you get it. [...]

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Brand Buzz: Brand & Ball

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing the University of Oregon. For several universities, nothing represents their school more than its athletic program. And a lot of times, the success of the collective teams is directly related to how outsiders see the academic [...]

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Brand Buzz: Instabrand

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing Instagram for your brand. Here’s the big picture: Your brand’s success relies so much on how it is viewed by the public. And an app that’s based solely on photography is one way to establish a [...]

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