Razor Branding Blog
Happy Birthday, Walter Landor, who would have been 96 on July 9.
He was a brand design legend and the founder of Landor Associates.
As Wikipedia explains, Walter Landor was a pioneer in the field of branding and consumer research. Landor Associates, the company he founded with his wife in 1941, has brand consulting and design offices all over the world today. His work included brands like Del Monte, Marlboro. Fujifilm,Tab. and Bank of America. He also designed the corporate identities for many airlines, including Alitalia, British Airways, Japan Airlines, Delta Air Lines, Cathay Pacific Airways, and Singapore Airlines.
Max Factor famously stated “In the factory we make cosmetics, and in the store we sell hope.”
When it comes to branding, the quote could be “Companies make products, but consumers buy brands.”
Happy Birthday Walter. Thank you for the gift you gave to our industry.
Great post!
He was ahead of his time. Great Post! Amazing to think that Walter Landor and his wife worked with so many great clients. I just see them driving up and down the west coast, knocking on doors, getting new business. pretty amazing.
Lauren, you were right when you said he was ahead of his time. What a legend!
Great post!
I didn’t’ know they created Albertsons or Cotton - Great post.
A brillian man and an inspiration to those of us in the industry and consumers that were affected by the products he represented. Thanks for sharing.
Interesting post–that’s a nice quote at the end.