The first and best answer to the question, “How do you get them to buy more of your stuff?” is to have better stuff.  Seriously.

If you are selling the same product or service as everyone else then why wouldn’t the consumer buy from someone else?

Invest more money in research and development.  Find a way to do it better.  Then you won’t have to work so hard to sell it.  If you build something that people want (or at least think they can’t live without), then they will be waiting in line to buy it (see iphone for further proof of this concept).

Once you have developed something that actually improves your consumer’s life, or at least they think it does, then you should turn to marketing.

You will will sell more when you start with consumer insight - indentify the pain you can cure and then develop the product.  You will be more successful when you begin with the end in mind and look to the consumers first.

If you start by developing a product and then look to see who can buy it, you will spend that much more money and time than if you just started by making something people want to buy.

If you truly want to develop an emotional connection with your consumers and then change the conversation, you need to engage in a conversation with them and ask what they need.  This way, you can grow your brand with less missteps.

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