Razor Branding Blog
Brees and Son
The state of Louisiana had a game changing play. The 44 year old Saints franchise won the Super Bowl. There are a lot of analysts on ESPN that will tell you about what this means to football. There will be discussion by the pundits for months to come about whether Brees is the greatest quarterback in the NFL right now. They seem committed to give that crown to Peyton Manning even though Brees has been ranked higher in completions and yards for the entire season. But that’s their conversation.
For the Saints to have won their first ever Super Bowl championship is a game changer for the people of the state. Three years ago Sean Payton became the head coach and he recruited Drew Brees to be his quarterback. They collected a string of players that had been late draftees or cut from other teams. But they believed. And so did we.
That first year was also the first year that the Dome sold out of season tickets. That first year they made it to the playoffs and it was a soul lifting experience for the state.
But this year was different. This year they started out 13-0 and everyone believed that after all of these years, the team didn’t have a winning season until the 22nd year, this was going to be THE year.
Even when they lost the last three regular season games, we believed.
Even in an overtime nail biter for the NFC Championship, we believed.
Even down 10-0 at the beginning of the Super Bowl game, we believed.
The Saints have inspired the state and we have inspired them. It’s a mutual love affair. And this is the beginning of a dynasty. These guys are young and they’ve only just begun.
There is celebrating in the streets throughout Louisiana and not because of Mardi Gras. This is economic development of the best kind. A state that has always been at the bottom of the good lists has made the top of some great ones lately. And a team that has always been one of the most losing in the NFL is now the Super Bowl champion. That isn’t a coincidence. It’s about community and support and believing.
Devil Eats First Snowball in Freezing Brees
And You Thought Walking on Water Was Big
Churches cancelled Sunday evening services so everyone could be together to watch the game.
Stores reopened after the game to sell Campionship merchandise.
People celebrated in the streets with strangers and popped fireworks.
This is a new day for this team and this state. We believe. And that means that anything is possible.
There is no stronger connection than an emotional one built on heart. There is no better way to re-brand, a team or a state, than through accomplishing great things and believing it is so. The brand of this team and this state has become greater than the sum of their parts. That is branding at it’s best. Not because of ads but from a great product.