Be The Brand: We Cannes Hardly Contain Ourselves

by jonathan on

          This week, from Jun 16-22, is the 60th The Cannes Lions International Festival of Creativity. This is the world’s biggest celebration of creativity in communications, and is viewed by many industry professionals as the most prestigious international creative communications awards platform. More than 34,000 entries from all over the world [...]

{ 0 comments }

Be The Brand: When Brand Names Become Verbs

by jonathan on

          In the beginning, there was Xerox, and Rollerblade, and FedEx, and TiVo, and Velcro and Taser, and Superglue, and other brand and product names that became widely used verbs that worked their ways into our everyday conversations. Eymologists refer to the practice of verbing as “anthimeria,” which means a functional [...]

{ 0 comments }

Brand Buzz: Royal Caribbean Wins at Tony Awards

by Jaci Russo on

This week on Razor Branding Blog we are discussing timing.  Timing is an essential part of branding.  Having the product or service that your target audience needs right when they need it can be a huge plus to building your brand. Be sure to tune into KPEL 96.5 every Monday at 5:10pm for Brand Buzz. [...]

{ 0 comments }

Brand Buzz: Spotify, The Cost of Freedom

by jonathan on

          Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  Today, our focus is on building an emotional connection while changing the conversation. iTunes has dominated the way the [...]

{ 0 comments }

Brand Buzz: What is Your Value?

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  Today we will be talking about your value proposition. What are your consumer’s expectations? In his book, Rethinking the Sales Force, Neil Rackham writes that [...]

{ 0 comments }

Brand Buzz: Is the QR Code Dead?

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we will be discussing QR (Quick Response) Codes and whether their time has come to pass. As soon as any new tool [...]

{ 1 comment }

Brand Buzz: Change the Conversation

by Jaci Russo on

  Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we will take a tip from Mad Men, the advertising show about the 60′s that is integrating modern marketing concepts into [...]

{ 0 comments }

Brand Buzz: Disney Does it Best

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  This week we are focusing on Disney’s approach to branding – studying at the knee of the master, as it were. Last week, our [...]

{ 0 comments }

Brand Buzz: Is Your Brand Attracting & Repelling?

by Jaci Russo on

  Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business. Today, our focus is on the magnetic aspect of your brand.  Just as with a magnet, your business has the potential to attract [...]

{ 0 comments }

Brand Buzz: Dick’s Changing the Conversation

by Jaci Russo on

Tune in to KPEL 96.5 at 5:10pm for Brand Buzz every Monday to learn how to build your brand.  Each week we focus on different tips and tools you can use to build your business.  Today, our focus is on building an emotional connection while changing the conversation. Most stores focus on basic marketing points – products and pricing. [...]

{ 0 comments }

← Previous Entries