Brand Buzz: Quality, Not Quantity

by russo on

One of the most efficient brands on social media is Xerox. Their team operates like a newsroom: following trends and conversations, quickly engaging, and being topical. But they only say the things their audience wants to hear. The idea of constantly pumping out content related to your brand is outdated. Xerox realized that if they [...]

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Brand Buzz: Entrepreneurial Brands

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing the importance of being entrepreneurial. Here’s the big picture: The bigger a small start-up gets, the easier it is for it to behave like a big company. It’s only natural, right? Over time, the wild hours, [...]

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Brand Buzz: Stop! You’ve Gone Too Far!

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Some ads will do anything to get your attention. You’re watching a commercial on your couch and then you see something that makes you think to yourself, Um. What? Perfect examples: the most recent Skittles and Old Spice campaigns, respectively. You sit up and cock your head and try to decide if you get it. [...]

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Brand Buzz: Brand & Ball

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing the University of Oregon. For several universities, nothing represents their school more than its athletic program. And a lot of times, the success of the collective teams is directly related to how outsiders see the academic [...]

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Brand Buzz: Instabrand

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing Instagram for your brand. Here’s the big picture: Your brand’s success relies so much on how it is viewed by the public. And an app that’s based solely on photography is one way to establish a [...]

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Brand Buzz: Wise-Ads

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When you interrupt someone’s regular program on any day of the week you want them to listen to what you have to say. Well what better way to keep someone’s attention than to offer some life tips? Saying something that makes your viewer think, laugh or repeat what is said to a friend is exactly [...]

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Brand Buzz: Hilarity Ensues

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing how humor can make people fall in love with a brand. Here’s the big picture: If you asked a roomful of people what they look for in a significant other, chances are most will mention sense [...]

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Brand Buzz: The Answer is in the Audience

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Brand image is important for any business big or small, but it is just as important to know whom your brand is speaking to and how to talk them. A good agency will often times discover what to say to the target audience just by listening to them. As simple as the idea of listening [...]

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Be sure to tune-in to KPEL 96.5 every Monday at 5:10PM for Brand Buzz. This evening on the show, we’ll be discussing Google Ad words. Here’s the big picture: If you’re a small business, it’s likely that you don’t have an enormous media budget. So how do you make the most of you dollar? Google Adwords is a [...]

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Brand Buzz: One Brand. One Word.

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Less is always more. And frankly, your brand can achieve more by saying very little. You’ve heard “try describing yourself in one word.” Do the same with your brand. It’s like idealistic word association. The automobile industry is a full of great examples of this. When you think of Volkswagen you think safe, think about [...]

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