Brand Buzz: Man, That’s Just Brutal

by russo on

Yesterday, the New York Police Department asked Twitter users to post personal photos with NYPD officers using the Twitter hashtag #MyNYPD. It went well for a while, until people started filling the hashtag with photos of alleged police brutality. The pictures were extremely graphic — images of the officers in ugly circumstances. A majority of the [...]

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Be sure to tune-in to KPEL 96.5 every Monday at 5:10PM for Brand Buzz. This evening on the show, we’ll be discussing ways to grow your brand beyond traditional methods of advertising and social media. Here’s the big picture: We’re in the business of brand-building, and we’ve got a secret to share about the way a [...]

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It happened Monday afternoon, and some are calling it the worst tweet ever shared by a brand in the history of Twitter. It started when Twitter user @ElleRafter complained about her plane sitting on the tarmac, resulting in a delay getting to her destination. US Airways sent its response in a tweet: “We welcome feedback, [...]

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Brand Buzz: Miss Appropriation

by jonathan on

Be sure to tune-in to KPEL 96.5 every Monday at 5:10PM for Brand Buzz. This evening on the show, we’ll be discussing Katherine Heigl’s recent $6 million lawsuit and all the questions it raises about the use of social media as a media property of brands. Here’s the big picture: The short story is that Katherine [...]

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Brand Buzz: Rebranding Your Culture

by jonathan on

We love this article so much. Many businesses don’t know how to make a culture “happen,” and this strategy takes a really practical approach to think-shifting collectively. “The reason so many companies fail is because they treat a positive culture as an extra piece to be added to the machinery of business, not understanding what [...]

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Brand Buzz: Give Yourself a Break

by jonathan on

For quite some time, RUSSO has instituted a monthly Fun Day. We close the office for a few hours on a Friday and we go do something exciting or stimulating as a team. Last year, the FUN DAY schedule seemed to go on-hold for a few months, but 2014 is already feeling like The Year [...]

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Brand Buzz: Um…It’s Complicated

by jonathan on

Earlier this week, food delivery site, Eat24, decided it was time to break it off with Facebook. In Eat24’s breakup letter to Facebook, a spokesperson said Facebook was becoming more of a pay-for-play service instead of true social media. Brandon McCormick, Facebook’s Director of Global Communications/Monetization, basically told Eat24 that they were becoming irrelevant on [...]

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Brand Buzz: Foolish

by jonathan on

Around the office, a few of our employees called their parents to say they’d quit their jobs. And that’s how we spent our April Fools Day. On a grander scale, here are some of our favorite brand pranks from yesterday. Netflix Watch Bacon sizzle with Netflix’s new original series, Sizzling Bacon. If it’s half as [...]

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Brand Buzz: The Morning Fast Food Wars and You

by jonathan on

This week Taco Bell introduced a new breakfast menu, which includes breakfast burritos and waffle tacos. In the marketing roll-out, The Bell unveiled several new commercials featuring real people named Ronald McDonald enjoying their new treats (Sidenote: Two of the Mr. McDonalds are from Louisiana). The brand hijack was met with class when McDonald’s responded on [...]

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Brand Buzz: The Taco Saga: Part Dos

by jonathan on

After we posted a blog entry on Monday entitled “IN TACO WE TRUST” and then discussed it on Jaci’s Brand Buzz show on KPEL 96.5, we received something we never expected: first an outpouring of support for Urbano’s Taqueria, and second, a little gift to our office. And of all the sweet treats we’ve received [...]

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