It happened Monday afternoon, and some are calling it the worst tweet ever shared by a brand in the history of Twitter. It started when Twitter user @ElleRafter complained about her plane sitting on the tarmac, resulting in a delay getting to her destination. US Airways sent its response in a tweet: “We welcome feedback, [...]

{ 0 comments }

Brand Buzz: Miss Appropriation

by jonathan on

Be sure to tune-in to KPEL 96.5 every Monday at 5:10PM for Brand Buzz. This evening on the show, we’ll be discussing Katherine Heigl’s recent $6 million lawsuit and all the questions it raises about the use of social media as a media property of brands. Here’s the big picture: The short story is that Katherine [...]

{ 2 comments }

Brand Buzz: Rebranding Your Culture

by jonathan on

We love this article so much. Many businesses don’t know how to make a culture “happen,” and this strategy takes a really practical approach to think-shifting collectively. “The reason so many companies fail is because they treat a positive culture as an extra piece to be added to the machinery of business, not understanding what [...]

{ 1 comment }

Brand Buzz: Give Yourself a Break

by jonathan on

For quite some time, RUSSO has instituted a monthly Fun Day. We close the office for a few hours on a Friday and we go do something exciting or stimulating as a team. Last year, the FUN DAY schedule seemed to go on-hold for a few months, but 2014 is already feeling like The Year [...]

{ 2 comments }

Brand Buzz: Um…It’s Complicated

by jonathan on

Earlier this week, food delivery site, Eat24, decided it was time to break it off with Facebook. In Eat24’s breakup letter to Facebook, a spokesperson said Facebook was becoming more of a pay-for-play service instead of true social media. Brandon McCormick, Facebook’s Director of Global Communications/Monetization, basically told Eat24 that they were becoming irrelevant on [...]

{ 1 comment }

Brand Buzz: Foolish

by jonathan on

Around the office, a few of our employees called their parents to say they’d quit their jobs. And that’s how we spent our April Fools Day. On a grander scale, here are some of our favorite brand pranks from yesterday. Netflix Watch Bacon sizzle with Netflix’s new original series, Sizzling Bacon. If it’s half as [...]

{ 1 comment }

Brand Buzz: The Morning Fast Food Wars and You

by jonathan on

This week Taco Bell introduced a new breakfast menu, which includes breakfast burritos and waffle tacos. In the marketing roll-out, The Bell unveiled several new commercials featuring real people named Ronald McDonald enjoying their new treats (Sidenote: Two of the Mr. McDonalds are from Louisiana). The brand hijack was met with class when McDonald’s responded on [...]

{ 1 comment }

Brand Buzz: The Taco Saga: Part Dos

by jonathan on

After we posted a blog entry on Monday entitled “IN TACO WE TRUST” and then discussed it on Jaci’s Brand Buzz show on KPEL 96.5, we received something we never expected: first an outpouring of support for Urbano’s Taqueria, and second, a little gift to our office. And of all the sweet treats we’ve received [...]

{ 1 comment }

Brand Buzz: In Taco We Trust

by jonathan on

Lafayette, Louisiana needs another Mexican restaurant like it needs another hurricane scare. But there’s a new little place in a strip mall on Pinhook Avenue that has us singing its praises—and its not just because the tacos are delicious (which they certainly are). Drive past Urbano’s Taqueria and you just might miss it. It’s tucked [...]

{ 1 comment }

Brand Buzz: Selfie-Loathing

by jonathan on

This post started out as a commentary on the radio parasite “#SELFIE” and how it feels like an unintended parody of modern youth, slang, self-centric culture, and digital media. But after doing some research, this story is bigger than a song itself. We feel like we’ve just busted this whole thing wide open. So if [...]

{ 1 comment }