Brand Buzz: Doctor, Doctor. Give Me The News.

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Brand Buzz with Jaci Russo on 96.5 KPEL  is now at 7:40AM every Monday, so be sure to tune in on your way to work. Here’s what we covered this morning. Travel to any other city comparable to the size of Lafayette, and I guarantee the landscape of the healthcare industry will look VASTLY different. [...]

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Brand Buzz: Looking Back to Move Forward

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Brand Buzz with Jaci Russo on 96.5 KPEL  is now at 7:40AM every Monday, so be sure to tune in on your way to work. Here’s what we’re covering on Monday, September 8: Kodak is the company that our parents and our grandparents bought cameras and film from. It’s a brand that carries with it [...]

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Brand Buzz: Eating Brands [Not Bran]

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In case you missed Brand Buzz with Jaci Russo on KPEL 96.5 this morning at 7:40AM, here’s what we covered: If I asked you to list some of your favorite locally owned companies here in Lafayette, there’s a pretty good chance a few of those are going to be restaurants. Am I right? Obviously, eating [...]

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In case you missed Brand Buzz with Jaci Russo on KPEL 96.5 this morning at 7:40AM, here’s what we covered: So last Friday we posted a blog that [very candidly] expressed our thoughts on the new World Trade Center logo. Click here for context. Look, sometimes we get a little riled up about silly branding decisions and [...]

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You guys. Have you seen the new World Trade Center logo? Well it’s right here so take it all in: Like. What? I Mean… Huh? In fact, that’s what the logo looks like: a big HUH? It’s clearly a work of space and negative and I guess it’s supposed to be intentionally open for interpretation [...]

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Brand Buzz: Keeping Up With The Chipotles

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In case you missed Brand Buzz with Jaci Russo on KPEL 96.5 this morning at 7:40AM, here’s what we covered: Due to a significant decline in sales, and a continued damaging reputation as a purveyor of unhealthy eating options, McDonald’s announced this week it will spend the next 18 months undergoing a rebrand to combat [...]

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Brand Buzz: Is It A Logo? Or A Symbol?!

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 We often have clients who ask us to explain the differences between a logo and a symbol [or a font & typeface, or a tagline & slogan], so when we saw this recent article on FastCompany.com, we felt compared to share it so that we could spread the knowledge. Pentagram’s Michael Bierut and Ammunition Group’s [...]

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Brand Buzz: Quality, Not Quantity

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In case you missed Brand Buzz with Jaci Russo on  KPEL 96.5 this morning at 7:40AM, here’s what we covered: One of the most efficient brands on social media is Xerox. Their team operates like a newsroom: following trends and conversations, quickly engaging, and being topical. But they only say the things their audience wants [...]

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Brand Buzz: Entrepreneurial Brands

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Be sure to tune-in to KPEL 96.5 every Monday at 5:20PM for Brand Buzz. This evening on the show, we’ll be discussing the importance of being entrepreneurial. Here’s the big picture: The bigger a small start-up gets, the easier it is for it to behave like a big company. It’s only natural, right? Over time, the wild hours, [...]

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Brand Buzz: Stop! You’ve Gone Too Far!

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Some ads will do anything to get your attention. You’re watching a commercial on your couch and then you see something that makes you think to yourself, Um. What? Perfect examples: the most recent Skittles and Old Spice campaigns, respectively. You sit up and cock your head and try to decide if you get it. [...]

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