Welcome to the Razor Branding blog, dedicated to the promise behind the brand.
Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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Brand Buzz with Jaci Russo
Tune in every Monday at 5:20pm to KPEL FM 105.1 on your radio or online at www.kpel1051.com for another installment of Brand Buzz. On this week’s episode of Brand Buzz we will be talking about what branding is, how important branding is and how companies have successfully grown their brands.
Branding is the business buzz word for the past few years. What is it exactly? Why should you care?
Do you have Brand Advocates?
Are your consumers forming an emotional connection to your company and it’s products?
Who are your consumers? No, really who are they deep down? What are their wants and needs?
If you would like additional information, please click here to download the free ebook and learn more about how important branding is to the growth of your company and what you should do to get your brand in order.
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