Razor Branding Blog

Show Me, Don’t Tell Me

BMW S1000 RR

All too often, companies (and sometimes agencies), would rather tell you in 1000 words all of the features of a product rather than showing you in a great image (or series of moving images).

This really cool video from BMW does a better job of illustrating the acceleration of the S1000RR than any list of horsepower and tourque could ever accomplish.  I am sure that 0 to 100 km/h in 2.9 seconds is really impressive sounding - but to see it in action is what really leaves an impact.

And isn’t that what good branding is about.  Telling a story that is relatable, relevant, and emotionally compelling.  It’s all about using the consumer insight to craft the story that will illustrate the benefit in a way that makes an emotional connection and changes consumer behavior.

Take a look at the video, it’s pretty cool.