My Generation
Posted by Jaci Russo
Flo TV Don't Miss a Moment
My favorite spot from this year’s Super Bowl, hands down, is Flo TV’s “My Generation“.
The music, a slight re-write/mix (courtesy of Wil-I-Am) of The Who’s classic “My Generation”, shares the attention equally with the commanding images flashing on screen. Some of the images are solemn, others borderline trivial or pop-culture-esque. ALL are “Where were you when…?” moments - from the 1st Moon Landing to MTV’s Moon Man.
Here’s what happened in my head in about 3.7 seconds after the spot ended:
I found my head wandering away from the pressure of the Saints first Super Bowl, to the events I had just seen - remember where I was when I heard, or saw them first. Who I called first. What I felt. When I revisited those feelings…
Then, I remembered those times when I was away from a television or computer when something was happening that I wanted to see in real time - A true history-in-the-making moment - something to connect to. Then I got annoyed that I can’t see every bit of history as it is happening.
Then I remembered I have an iPhone and realized I probably can see whatever, whenever I want. Then I remembered that the commercial I had just seen was for Flo TV - so I decided to look it up on aforementioned apparatus.
Hmmm…nice job, Flo TV - maker of portable and vehicle-mounted TVs, and service of live TV to select mobile phones. You made me “need” you in less than a minute. (And I’m certainly worth the millions you paid for that airtime.)
Focusing on a bunch of events that everyone connects to, to make them think about what they don’t want to miss - smart strategy.
If you’re the guy or gal left who missed the game (How dare you?) or who hasn’t caught up by watching the spots online by now - check it out here.
by Stacey Boudreaux Grow
