Razor Branding Blog

Great Content = Sales

OK Go

A little over three years ago, OK Go released their song Here It Goes Again.  The accompanying video has received over 50 million hits on YouTube.

Considering how great the follow up video is, it’s easy to imagine why it took three years.

The new release, This Too Shall Pass, has been viewed over 5 million times on YouTube in just four days.

The band describes their new video:

From the new album “Of the Blue Colour of the Sky” available at http://www.okgo.net/store
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months."

Once you have watched it, you can easily understand why it has gone viral so quickly.