Razor Branding Blog

Just Enough?

Just Enough

Branding encompasses all of the touchpoints of a business.  Every way that a consumer interacts with the company and its products will influence how they feel about that company.

Yet, all too often companies seem to do ‘just enough’.  They figure out the least amount that is required and still get by.

The business model seems to be focused on how to do it as cheap as possible, as fast as possible, with as little effort as possible.  What’s the least it will take?  Then let’s do only that - just enough.  It’s as though they start cutting out the ‘extras’ until they get to the lowest possible point.

Sure, profit margins might rise.  Sure, it might improve cash flow.  Will it grow ‘just enough’?

Those are just short term fixes.

Why not do the exact opposite?  Why not do more than enough?  As a matter of fact, think about how great the response would be if you did the most instead of the least.  Change the conversation by exceeding their expectations.

Over deliver.

And see how effective it can be to have those delighted brand advocates market for you.