Welcome to the Razor Branding blog, dedicated to the promise behind the brand.
Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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Advertising is a very powerful tool. With a good campaign, awareness is developed and sales are made. With a great campaign, brand advocates are built and sales increase exponentially.
Without advertising, potential consumers will rarely become aware of a product and the chances of its failure are almost guaranteed.
However, no amount of advertising can help a bad product sell well. As Bill Bernbach explains, advertising can help hammer the nails into the coffin faster.
A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad. - Bill Bernbach
Marketing is all about awareness. That can work for you or against you depending on the quality of your product. Will your advertising help you succeed or speed up your failure?
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