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Welcome to the Razor Branding blog, dedicated to the promise behind the brand.

Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.

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Brand Buzz: Web 2.0

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Brand Buzz

Brand Buzz

On this week’s episode of Brand Buzz we will be talking about how Web 2.0 and how websites need to evolve to stay relevant.

When websites were first created, they were basically electronic brochures providing the very basic information about a company.  Now, a decade later there is an evolution afoot.  The websites that only provide basic data will only be visited once.  2.0 websites, however, are sticky and generate repeat visits.  Also, with fresh new updated content, a web 2.0 site will rank higher with search engines.

Tune in every Monday at 5:20pm to KPEL 105.1 on your radio or online at www.kpel1051.com for another installment of Brand Buzz.

If you would like additional information, please click here to download the free ebook and learn more about how your website needs to evolve and become a 2.0 site.

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Brand Buzz

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Jaci Russo

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Jaci Russo

Feel free to contact us if you have questions for the show.  If you haven’t already, subscribe to receive the Razor Branding Blog either via email or reader to receive daily updates and information regarding branding.

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