Razor Branding Blog

Prepare For Combat

Nike launched their ‘Prepare For Combat’ campaign for football this fall and it appears to be a direct attack on the market share that Under Armour has taken from them over the past few years.

The interesting component is the college football promotion for the last regular season game.  Nike chose “Ten Storied Programs and provided 10 Game Changing Uniforms”

The Nike football website provides an environment to learn the theme for each team, study the layers of the Pro Combat uniform as well the product benefits - 37% lighter and doesn’t retain any moisture.

Check out the Nike football website to see more - it’s a game changing way to introduce the product, establish the product benefits and most importantly establish the emotional connection that will make every amateur player want one.