Welcome to the Razor Branding blog, dedicated to the promise behind the brand.
Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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“The most powerful element in advertising is the truth.” by Bill Bernbach
Isn’t that ultimately why social media is so powerful?
Consumers can hear from other consumers about their experiences. Learn the truth from those who are just like them and not compelled to ’sell’.
It’s brand advocacy on steroids. Taking word of mouth from a one to one dialog and changing the conversation to be from one to many.
Can your brand handle the truth?
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