Razor Branding Blog

10 Reasons Companies Avoid Social Media

social media

Companies are still providing plenty of reasons to avoid social media. Below are the ten most commonly heard excuses:

1. We’ve already allocated our budget for the year.
2. We are busy with a new product launch.
3. We want to see if social media turns out to be a fluke.
4. Legal won’t let us.
5. We want customer service to handle all customer interaction.
6. Social media won’t help us achieve our objectives.
7. The CEO isn’t comfortable with social media.
8. We don’t think our consumers are using social media.
9. We don’t have the resources to invest in social media now.
10. We are B2B and it’s more of a retail thing.  OR. We are retail and it seems like a B2B thing.

At this point, there are hundreds of case studies of companies with growth through the use of social media. Not to mention the thousands of companies that have used social media to connect with consumers. Yet, all of the excuses to avoid social media are about themselves. “We don’t think…” “We don’t want…” Where is the consumer in that equation?

So what’s your excuse? Why is your company still avoiding social media?

If you want to get some pointers on where to start and what to do first, check out the social media ebooks in the knowledge section of our website which are updated weekly. Also, subscribe to this blog and get daily updates that will provide valuable info.