Razor Branding Blog

Marketing Masterpiece Theatre Salutes Baked In

I had breakfast with John Winsor in New York a few months ago.  Having spent time with him and discussing some of the philosophies from Baked In, this send up is all the funnier.

Marketing Masterpiece Theatre by Sir Wilton Norman Chamberlain has done it again.  This time with a salute to Baked In by Alex Bogusky and John Winsor.

As Chris Anderson, Free and The Long Tail, describes it, “If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today.”