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Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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Paul Chaney, author of The Digital Handshake, wrote this great article for Social Media Today entitled, Social Media Works For Small Business. If you have wondered about whether social media is a good strategy to market your company, then this article is for you.
As Paul references a survey from Citibank, over 75% of small businesses have not found sites like Facebook or Twitter helpful to generate new business leads.
The interesting thing to me is that there are so many companies with successful case studies, I can’t believe that 75% of small businesses are still not finding benefit from social media.
Check out the Social Media Today article and let me know what you think.
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