Welcome to the Razor Branding blog, dedicated to the promise behind the brand.
Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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When we talk about changing the conversation in order to build a brand, it is crucial that there is an emotional connection that can be developed in order to change consumer behavior.
This emotional connection is so important becuase people are more emotional than they are logical. And purchase decisions are most definately based on emotion first and foremost.
Macy’s really gets it and their ‘Macy’s:150 years’ is a great example of how to use the history of the store and their foundation in pop culture. For the majority of the country that didn’t grow up in the Northeast and able to be a customer, it is a reminder of their place our lives through tv and movies.
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