Welcome to the Razor Branding blog, dedicated to the promise behind the brand.
Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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Got Jesus?
In June 1993, the “Got Milk” campaign was launched. It has been listed on just about every ‘best of’ list for advertising since then. The genius of the campaign was in the strategy, the simplicity of the message, and the fact that we could all relate. As with all great campaigns, it didn’t take long for the parodies to kick in. Although imitation may be the sincerest form of flattery it is the most infuriating when it comes to intellectual property and copyright.
Along comes the “Milking Got Milk” website.
Milking "Got Milk"
This site is dedicated to a collection of photos illustrating all of the different ways that people have ripped off the ‘Got Milk’ campaign. You have to see it to believe it.
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