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Here you’ll find tips, knowledge, opinions and insight, as seen through the eyes of The Russo Group – a strategic branding agency.
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Lottery
Years ago I read that a study about people affected by a great life change. There were two groups. One was composed of people that had suffered a great tragedy - severe illness, crippling injury or a family death. The other filled with people who had received a great financial windfall - won the lottery or inherited a fortune.
Their lives before and after the ‘great life change’ were examined.
I read the article a few years ago and I don’t remember all of the details, but the part that really stuck with me was the conclusion.
The people that were happy before the tragic life change became happy again.
Interestingly enough, the people that were unhappy before receiving a great financial windfall where unhappy again shortly after.
Stephen Covey calls it “taking your weather with you”.
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