Razor Branding Blog

4. Do You Think Win/Win?

As our  week long review of Stephen Covey’s 7 Habits of Highly Effective People comes to the mid-way point, we examine Habit 4 Think Win-Win.

From a personal standpoint, Habit 4 Think Win-Win is about developing mutually beneficial solutions.  The idea is that it doesn’t have to be win/lose or lose/win.  No matter what the situation the idea is to always focus on the human element and true collaboration for solutions.

When people live with Habit 4 Think Win-Win then we believe in cooperation not competition and comparisons. You don’t have to lose so that I can win.

When a company utilizes Habit 4 Think Win-Win it truly does become a part of it’s brand.  The 3 elements of it include:

Integrity - the values and commitments of the company

Maturity - having the strength and wisdom to be who you are and stand up for what you believe - recognizing that being different is best

Abundance - knowing that there is enough to go around

Companies can, and should, think win-win.  When they do it is beneficial for the company, for the employees, for the product and most importantly for the consumer.  Social marketing is here. Consumers respond to it.  Companies have to embrace it, whether they want to or not.