How Powerful Is Your Business Card?
Posted by Jaci Russo
1stBank Business card carousel image by Adrants
Businesses want to provide a benefit for their clients. Banks especially want to help. It makes good business sense. The more their customers grow, so grows the size of their accounts.
As AdRants reports, 1stBank in Colorado has built a series of rotating business card carousels to promote their customers. The carousels are located in high traffic areas with the intention of capturing the attention of commuters.
But my question is - it’s just a business card, right? And there’s a whole bunch of them stretching up to 14 feet in the air. How effective is this, really?
Sure, the tag on the carousel is “We care about small business.”
But do they care? Does 1stBank think I am going to walk by on my way to catch the train, see a business card and then switch doctors or accountants? If anything, I might switch banks.
To help their small business customers, 1stBank could provide valuable information about the products and services their customers offer through an online database that other customers can access.
To help their small business customers, 1stBank could share their customers success stories.
To help their small business customers, 1stBank could host networking opportunities.
To help their small business customers, 1stBank could do so much more than just put a few business cards on display. Really how compelling could a business card be? And only one side of the card at that.
The only way to establish a relationship that compels the consumer to choose you is through an emotional connection that changes the conversation. Can anyone connect emotionally with a logo and phone number printed on a piece of paper smaller than an index card?
Et tu, 1stBank? Seems like you are spending a lot more time promoting yourself and your ‘caring about small business’ sign than you are actually helping said small business. If you really want to help your customers, find a better way to help them grow.
