Razor Branding Blog

Photoshop Disasters

Have you ever noticed that you don’t really appreciate something until it is gone or when you realize that what you have is so much better than the alternative.

Well today I have a new-found appreciation for the quality of the Russo Creative Department and more specifically for their photoshop skills.  These hands scare me.

Take a look at these other examples on Photoshop Disasters.

Ralph Lauren was so offended to be included in the blog that they demanded Photoshop Disasters remove the photo.  Because the request was made, Blogger pulled it off the site.

Instead of squelching the criticism, this PR strategy has backfired and now multiple publications have picked it up and run with it including BoingBoing, Huffington Post, Shine, and BrandFreak.

It is amazing that any company still thinks that they are in control of their brand or that they can dominate the conversation.  The only way to change the conversation is by participating in it with an authentic voice.

And by the way, did Ralph Lauren not get the memo from Dove that Real Beauty is In and contorted and altered photos that lead to body image issues is Out.