Razor Branding Blog

Print is Dying - Part 3

I am sure you are no longer shocked or surprised when a publication announces that it is closing.  The shutting down of daily newspapers has become a monthly occurence.

But I don’t think anyone was expecting to see Conde Nast close Gourmet magazine, as well as three other titles (Elegant Bride, Modern Bride, Cookie).  After an almost 70 year run as the pre-eminent foodie and good living publication, Gourmet was thought to be a niche pub with a loyal following that could withstand the storm.

So, if daily newspapers continue to fold and niche publications are being discontinued, is it time to believe the predictions of last year that print is dead?

Why haven’t any of the publishers been able to leverage an online model that provides the kind of revenue stream that can turn them into viable businesses again?