Razor Branding Blog

$1M Brand Aid Launches

The Russo Group has just launched a new initiative, Brand Aid, and we are very excited about it and the initial reaction to it.

With the recession, most companies are pulling back from advertising - even though the companies that can advertise more will gain market share exponentially.  As we all know, this decrease in spending has a far reaching effect with jobs, product launches and future growth.

To help reverse this cycle, we have created an initiative called Brand Aid and allocated $1Million in branding services for companies to start gaining ground.  As a branding agency, we believe that companies need to change the conversation - using consumer insights to create an emotional connection that drives consumer action.  This initiative will enable companies to see the benefits from this successful strategy.

We have been very fortunate this year with 14 new clients so it seemed like a great way to pay it forward and help other companies grow too.

Click here to read the details and see the online application that companies can fill out to qualify for Brand Aid.